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Our neighborhood demographic reports typically subdivide a zip code into 3 to 5 zones.  Individual demographic metrics are calculated both for the entire zip code, as well as each zone within the zip code.  Each zip code report includes the following information:

Zip Code Neighborhood Summaries:

·       ZipFocus zone maps and boundary definitions

·       Summary pages for entire zip code and each zone

 

General Population and Household Characteristics:

·       Population and Household counts

·       Household family size - number of household members

·       Population breakdown by gender

·       Population breakdown by race

·       Population by Hispanic Heritage

·    Primary Language Spoken for Households

·       Population breakdown by Age

·       Population breakdown by Age and Gender

·       Marital Status by Gender

 

 

Education, Employment and Income Characteristics:

·       Current School Enrollment

·       Highest Education Level Attained

·       Workforce Participation / Employment Status by Gender

·       Individual Income by Gender

·       Average Income by Gender

·       Household Income Levels

·       Types of Household Income

·       Industry Breakdown

·       Occupation Breakdown

 

Home and Vehicle/Transportation Characteristics:

·       Home Ownership

·       Age of Home - Year Built

·       Home Value

·       Home Size - Number of Rooms and Bedrooms

·       Residency - Year Moved In

·       Residency - Location Moved From

·       Number of Vehicles by Household

·       Transportation Method to Work

·       Transportation Time to Work

 

There are several criteria that should be considered in determining the appropriate demographic data solution for your business.

·        Usefulness – The most important aspect of the demographic data being evaluated is that is provides insight that the business owner cares about.  The data should be related to specific business measures or issues that need to be addressed.

·        Confidence – The demographic data needs to come from a “trusted” source.  The quality of any business decisions based on the data is only as good as the quality of the data itself.

·        Integration – The data should easily tie to the current customer base of the business.  If the business does not maintain the census tract and block where its customers live, then the raw Census data does not provide as much value.

·        Dimensionality – This basically means the presentation of demographics for multiple metrics vs. a single metric.  For example, there is more value to see a breakdown by age and gender for an area, instead of just a breakdown by gender.

·        Granularity – Larger national companies typically do demographic analysis at the zip-code level.  Regional and local businesses benefit from data that is presented at a more granular level – for example, by community.

·        Currency – The business owner should know how old the data is that is included.  Any new housing developments may not be reflected in data that is several years old.

·        Snapshot or Linear – Snapshot data captures demographics at one moment in time.  Linear data captures data over multiple time slices, and can be used to help analyze trends (growth, population changes, etc.)

·        Understandable – The data should be clearly presented, with both data tables and visual graphs.  Any demographic metric should be clearly documented as to what it means, and where it came from.

·        Cost – The more complex a data solution, the more costly it will be.  The business owner needs to measure the value of the demographic data against all of the other criteria listed above, and determine if the cost is justified.